New Year Sales 2024 Trends. In the latest report by niq brandbank, we examine 5 key trends, project their impact on consumer behavior in 2024, and offer valuable insights for brands and retailers. This data directly impacts the appointment numbers required to win a deal and the lead requirements for opportunities to fill a pipeline.

As the sales landscape evolves, embracing these 13 key trends is essential for staying ahead of the competition. These trends will be divided into three categories: